For its spring 2020 campaign, Guess has chosen Jennifer Lopez as its muse. Actress, singer, dancer, entrepreneur and fashion icon, she is the star of the campaign worldwide.
Directed by Guess creative director Paul Marciano, the campaign was shot in Santa Monica, California. Photographer Tatiana Gerusova is behind the series of images that showcase a classic Hollywood lifestyle.
“I am thrilled to welcome Jennifer for a second campaign with Guess and Marciano. Jennifer continues to push boundaries in the music, fashion and film industries and represents everything a Guess Girl is – confident, sensual and adventurous. This campaign highlights Jennifer’s natural beauty and demonstrates exactly why she is celebrated as a true icon,” Paul Marciano said in a statement.
